Original animated character

IMILASHA Я МИЛАША

Cartoons created for a single smile — they made the whole world smile.

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In just the first month

Milasha went viral

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Official-channel figures — and only the beginning.

A piece of kindness

Milasha is love

Milasha is not just a cartoon character. She's a little piece of kindness, born from the greatest love in the world — a mother's love for her child.

A mother of many children created Milasha for her youngest daughter, simply to make her smile. That one smile warmed the whole home — and then the whole world: millions of children and grown-ups now smile along with her.

A mother's tenderness lives in every frame. Milasha hugs her little crab, waves at the waves and befriends everyone she meets — gently reminding us of the simplest, most important thing: to be kind to one another. Made by hand, with love, never chasing hype.

Milasha holding her little crab to her cheek at sunset, with 'love you too' written in the clouds
Milasha lying on the sand at sunset with her crab friend, 'IMILASHA — love is…' written in the sand
Milasha with her big sister on the beach

Creativity

Coloring

Pick a colour, then tap the picture — colour Milasha your way!

Mini-game

Find the pair

Flip the cards and find all four pairs of friends!

Moves: 0

Shop

IMILASHA merch

Official Milasha things — ordered via WhatsApp.

IMILASHA T-shirt Available now

IMILASHA T-shirt

Soft cotton with a bright Milasha print.

Milasha plush toy with her crab friend In development

Milasha plush toy

A plush friend for the biggest hugs.

Become a partner
Collectible IMILASHA jointed doll set with a plush crab In development

Collectible doll

A jointed doll with her plush crab friend.

Become a partner
IMILASHA children's book cover In development

Children's book

Milasha's warm stories, written by her mum.

Become a partner

T-shirts can be ordered today. The plush toy, collectible doll and book are our next steps — we're looking for partners and investors to bring them to life.

From the heart

What families say

Warm words from parents and children around the world.

Official

The only official channels

These accounts are the only official sources of Milasha content. Anything else is not us.

If you see Milasha anywhere else — it isn't an official account.

Intellectual property

Milasha is protected

IMILASHA (Милаша) is an original character and a legally protected intellectual property. A copyright deposit has been filed and a trademark application is pending.

Author and sole rights holder — Elena Arkadyevna Usamova.

All images, videos, music and materials on this site and on the official channels are protected by copyright. Any use, reproduction, imitation or distribution without written permission of the rights holder is prohibited.

For licensing, partnerships and media enquiries, please get in touch — we're happy to talk.

Licensing & partnerships

Business

Partnerships & licensing

Write to us about collaborations, licensing and media. We answer personally.